Classys Accelerates Promotion of Ultraphormer MPT and Voluumer in Brazil

Classys announced on the 13th that it is strengthening the promotion of Bolnumer and Ultraformer MPT (domestic name: Shurink Universe) in Brazil.

At the symposium for medical professionals, "Mastermind 2024," held in S?o Paulo, Brazil, more than 900 local hospital and clinic officials attended. Classys announced the launch of its non-invasive monopolar radiofrequency (RF) device, Bolnumer, and also shared the latest clinical results of the non-invasive high-intensity focused ultrasound (HIFU) device, Ultraformer MPT.

During the event, a lecture on the strategy of using Ultraformer MPT and Bolnumer together attracted the attention of attendees. Following the event, at the linked global aesthetic surgery conference ‘IMCAS Americas,’ the company also conducted related workshops including demonstrations of Bolnumer. Many participants who visited the Classys booth continued to inquire about Bolnumer.

Seunghan Baek, CEO of Classys, emphasized, "Classys has rapidly expanded the market size in the regions it has entered through innovative products that reduce pain and side effects while enhancing trust in price and effectiveness. Bolnumer will also open new markets in key regions including Brazil."

Brazil is a major market for Classys and has maintained high sales growth. Last year’s annual sales in Brazil reached 45.7 billion KRW, increasing at an average annual rate of 71% from 9.2 billion KRW in 2020. By the end of last year, the cumulative sales volume of the Ultraformer MPT series exceeded 3,000 units, and related consumables sales steadily increased. According to the company, since the first quarter of this year achieved the highest quarterly consumables sales in Brazil, it is expected that the strong sales of Ultraformer MPT consumables will continue this year, sustaining growth.

A Classys official stated, "Brazil is a major market where the number of dermatology clinics, doctors, and patients is significantly larger compared to Korea, and the key customer base is rapidly expanding. Classys plans to increase awareness of Bolnumer and further strengthen marketing of the combined procedure, Bolformer."