From Air Purifiers to Health Foods
Abundant Promotions Including Discounts and Free Gifts
Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 13th that it will showcase products ranging from air purifiers to skincare items for consumers seeking health-related products due to fine dust.
On the 8th floor of the main building, the ‘Balmuda’ store recommends the The Pure air purifier, which can protect families from fine dust and yellow dust. The Balmuda ‘The Pure air purifier’ features a filter that removes fine dust and deodorizes, purifying the air around the product as a basic function, and it is characterized by its powerful ability to circulate air throughout the entire space. To achieve this, the purifier’s internal rectifying wings rapidly circulate clean air through the top exhaust vent.
At Gwangju Shinsegae Balmuda, a promotion is underway until the 23rd, offering The Pure air purifier at a 20% discount from 749,000 KRW to 599,000 KRW for consumers concerned about fine dust.
Skincare products that help restore skin directly exposed to fine dust or yellow dust are also useful. Among products that can soothe and moisturize the skin after cleansing, lightweight types are gaining attention. This is because oily products can cause fine dust remaining inside the house to stick back onto the skin.
On the 2nd floor of the main building, Gwangju Shinsegae’s ‘Santa Maria Novella’ recommends the alcohol-free toner ‘Acqua di Rose’ with a subtle rose scent. Made using traditional distillation methods, it is highly effective in moisturizing skin tired from fine dust.
For consumers exhausted by fine dust, Gwangju Shinsegae Santa Maria Novella has prepared a promotion until the 31st, offering a gift of Acqua di Rose (250ml) to customers who purchase over 400,000 KRW. Quantities are limited and may run out early.
When outdoor activities are unavoidable despite the unwelcome presence of yellow dust and fine dust, health functional foods that help boost immunity can be chosen. Among various health functional foods, Jeonggwanjang is a brand that has consistently been loved.
Jeonggwanjang, located on the basement level 1 of the main building at Gwangju Shinsegae, recommends ‘Hong Sam Ton Cheong’ for immune system enhancement. Made from 6-year-old red ginseng along with lilyturf root, balloon flower root, ginger, and pear, Hong Sam Ton Cheong is popular both as a gift and for personal consumption due to its convenience in supporting immunity.
Kim Young-min, head of the food team, said, “Recently, fine dust advisories have been issued in the Gwangju area, and yellow dust and fine dust continue to occur, requiring caution. We hope customers prepare essential air purifiers and skincare products for yellow dust response all in one place at Gwangju Shinsegae.”
Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr
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