May 8 Parents' Day, 'First Coffee Truck for Parents' Campaign
Food mobility service operator ‘Food Travel,’ which runs ‘Gift Truck,’ announced the launch of the ‘My First Ever Idol’ campaign, conducted in collaboration with ‘Focus Media Korea,’ on May 8.
‘My First Ever Idol’ is a campaign that recalls the fact that the very first idol star one loved since birth was their ‘parents,’ and conveys messages of gratitude and love by gifting a ‘coffee truck’ to the place where the parents are.
Participants expressed their love for their parents through their stories. One participant said, “My parents, who are firefighters, have always been my greatest idols. I wanted to express my gratitude for their love and sacrifice, which is why I joined this campaign.”
The first event took place on the 8th at a fire station in Seoul and is scheduled to continue at a total of 20 locations nationwide until June.
Food Travel is collaborating with ‘Focus Media Korea,’ an elevator TV operator, to carry out the campaign in apartment complexes and office buildings across the country. The goal is to make coffee trucks, once considered exclusive to celebrities, a more familiar presence in everyday life and to gift moments that everyone can share together.
Park Sang-hwa, CEO of Food Travel, said, “The purpose of this campaign is to give parents an unforgettable experience as if they had become celebrities and to open a joyful communication space for neighbors. Through this, we aim to share special moments in daily life and demonstrate the potential of coffee trucks to share love and happiness.” He added, “Children send coffee trucks to their parents, organizations to their internal employees, and companies to potential customers, using them for various purposes such as gratitude events and offline marketing. The most important thing is that the value of the coffee truck as a ‘gift of happiness’ remains unchanged. Since it is a gift sent with the hope that everyone receiving the coffee truck will feel happiness in small changes in their daily lives, we will continue to do our best in all events to ensure that this meaning is not distorted.”
Food Travel’s core value is not simply delivering food via food trucks but connecting people’s hearts and gifting happiness in everyday life. It operates ‘Gift Truck,’ the nation’s number one food mobility service with over 2,000 clients nationwide, including Korea’s top 100 conglomerates such as Samsung and Hyundai.
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