GS25's Dessert 'Chungju Man' Promotes Itself

GS25 Signs Business Agreement with Chungju City
Related Products Scheduled for Release in June

GS Retail has developed 2 to 3 types of refrigerated desserts using apples and chestnuts, specialties of Chungju City, and plans to introduce them nationwide through convenience stores GS25 and supermarkets GS The Fresh as early as next month. In addition, 'Chungju Man' Kim Seontae, a public officer, will promote the products through 'ChungTV.'

GS Retail announced on the 8th that it held a business agreement ceremony at the Chungju City Hall conference room the day before, attended by Oh Jinseok, Vice President of GS Retail, Heo Chihong, Executive Director of GS Retail, Jo Gilhyung, Mayor of Chungju City, and Kim Seontae, Chungju City public officer, and discussed related matters.

Oh Jin-seok, Vice President of GS Retail (right), Jo Gil-hyeong, Mayor of Chungju City (left), and Kim Seon-tae, Chungju City official (center), are attending the GS25 and Chungju City business agreement ceremony held on the 7th and taking a commemorative photo.

The business agreement focused on enhancing the brand value of both parties through collaborative product development and sales, cooperation in promotion using online and offline marketing methods, and donating a portion of sales profits for the development of Chungju City.

Kim Seontae, known for operating Chungju City's official YouTube channel ‘ChungTV,’ which has surpassed 700,000 subscribers, plans to personally create content promoting Chungju City collaboration products at GS Retail headquarters and stores.

By selling collaboration products using Chungju City's specialties, GS Retail aims to contribute to expanding sales channels for local agricultural and specialty products and to carry out social contribution activities by donating part of the profits back to local farms in Chungju City.

Meanwhile, GS Retail has also been practicing ESG (Environmental, Social, and Governance) win-win management by supporting regional economic revitalization efforts, such as the nationwide recognition of local attractions and collaboration products like Daegu Monamhee and Cheongju Cafe Nori through the regional landmark nationwide project launched last year.