ZebraBrothers Signs Business Agreement for Digital Marketing Service Based on Naver Cloud and HyperCLOVA X

- Business Agreement for Developing AI-Based Digital Marketing Agent and Advancing Advertising Platform Services
- Plans to Discover Various Marketing Ads and Marketing Platform Business Opportunities Featuring ‘HyperCLOVA X’ Experience

On May 7, Zebra Brothers and Naver Cloud signed a Memorandum of Understanding (MOU) at Naver 1784 to develop AI-based digital marketing services. From left: Shin Hee-jin, CEO of Zebra Brothers; Kim Yoo-won, CEO of Naver Cloud; Jang Deok-su, CEO of Zebra Brothers.

Zebra Brothers, an artificial intelligence (AI) digital marketing company co-led by Shin Hee-jin and Jang Deok-su, announced on the 7th that it has signed a memorandum of understanding (MOU) with Naver Cloud (CEO Kim Yoo-won) to develop an AI-based digital marketing agent and to advance its advertising platform services.

Based on this agreement, the two companies plan to collaborate extensively to innovate digital marketing using AI technologies, including ▲developing a digital marketing agent based on HyperCLOVA X ▲developing a customized marketing platform for advertisers ▲processing marketing big data technologies.

In particular, the AI digital marketing agent is expected to offer advertisers an upgraded marketing service by providing innovative features such as LLM-based communication, personalized customized ad recommendations, and automated digital ad operations. Furthermore, Zebra Brothers plans to expand its AI-based digital marketing services by discovering various advertising and marketing platform business opportunities through this partnership.

Im Tae-geon, Executive Director of Naver Cloud, said, “Advertising and marketing automation applying AI technology is a field with great potential for development. By utilizing HyperCLOVA X, we expect to provide advertisers with differentiated solutions for customized advertising and to discover various business opportunities.”

Shin Hee-jin, CEO of Zebra Brothers, stated, “We will be able to provide a one-stop digital advertising service based on AI technology and big data,” adding, “We will cooperate to contribute to innovation and growth in the AI-based digital marketing industry.”