'Olive Young Card' Coming? Olive Young Partners with Hyundai Card for PLCC

Partnership for PLCC Launch and Branding Collaboration

CJ Olive Young is partnering with Hyundai Card to promote collaboration for the launch of a private label credit card (PLCC) exclusively for merchants.

Olive Young announced on the 7th that it has signed a partnership with Hyundai Card to promote collaboration in various fields including branding, marketing, data science, and the launch of a PLCC.

Lee Seonjeong, CEO of Olive Young (left), and Chung Tae-young, Vice Chairman of Hyundai Card, are taking a commemorative photo at the partnership agreement ceremony held on the 29th of last month.
[Photo by Olive Young]

Hyundai Card, which introduced the world's first data-driven PLCC in 2015, has continuously launched PLCCs by forming partnerships with 18 domestic and international brands in sectors such as aviation, automotive, retail, and food and beverage. Hyundai Card has decided to collaborate with Olive Young, which has secured over 14 million membership customers in the beauty industry.

Through collaboration with Hyundai Card, Olive Young plans to further expand customer experiences such as membership services. Recently, Olive Young has been focusing on services like hyper-personalized curation based on customer data and artificial intelligence (AI). Through the partnership with Hyundai Card, which has data science-based PLCC and branding capabilities, Olive Young aims to offer new experiences to customers.

Olive Young also looks forward to collaboration based on the data alliance among Hyundai Card’s PLCC partners. The Hyundai Card PLCC ecosystem has become highly active, with over 2,000 joint marketing campaigns conducted as the number of partners and variety of industries have increased.

Lee Seon-jeong, CEO of Olive Young, said, "Through Hyundai Card’s PLCC, which leads in data science and branding, we hope to provide more benefits to existing Olive Young members and offer new experiences to new customers."