Lotte Department Store, First Popup of K-Contemporary Brand 'Pagua'

First Ever by a Distribution Company
Simultaneous Debut of Minju Kim Popup

Lotte Department Store announced on the 7th that it will showcase the K-Contemporary (semi-luxury) brand 'PAQUA' popup store for the first time in Korea at Jamsil AvenueL until the 26th.

PAQUA is a brand launched by the K-fashion brand 'Minju Kim' targeting people in their teens and twenties, gaining attention overseas with its unique collection featuring Korean-inspired details. The popup will present over 40 products, including ribbon belt cargo pants and logo T-shirts.

The exterior view of the K-contemporary brand 'PAQUA' pop-up store held at Jamsil AvenueL until the 26th.
[Photo by Lotte Department Store]

The popup will also feature Minju Kim products. About 40 items such as the 'Slim Fit Tailored Vest,' 'Slip Dress,' and 'Print Oversized T-shirt' will welcome customers.

A promotional event will be held alongside the popup. There will be social media (SNS) events at the photo zone, a lucky draw event for customers who make purchases on the day, and gifts such as illustrated T-shirts and eco bags will be given depending on the purchase amount.

Jin Seung-hyun, head of the fashion division at Lotte Department Store, said, "As Lotte Department Store establishes itself as a K-fashion hub, we will continue to discover various contemporary brands."