Dongmyeong University Wins Gold Award at 'Cannes Dream Lions University Student Competition'

Three Students from the Department of Advertising and Public Relations Rank 2nd Overall

Dongmyung University (President Jeon Ho-hwan) announced on the 3rd that three students in their senior year of the Department of Advertising and Public Relations (Lee Joo-kwang, Go Ji-soo, Jeon Ji-yeon) won the Gold Award, equivalent to 2nd place overall, at the 'Cannes Dream Lions University Student Contest.'

The proposal they submitted was themed "A National Participation Campaign Proposal to Achieve Carbon Neutrality and Green Growth." They passed the first document screening (12 teams advanced) and the second final presentation round to be selected as the final 2nd place winner.

The Cannes Lions Korea Office held this contest to nurture future creative talents, with 221 university students from 85 teams representing 54 universities nationwide participating. Among the five winning teams in this competition, the team of Lee Joo-kwang, Go Ji-soo, and Jeon Ji-yeon from universities in the Busan-Gyeongnam region was the only one.

Team leader Lee Joo-kwang said, "This was an opportunity to reaffirm my dream and passion for becoming a professional advertiser," adding, "I am grateful to the professors who provided unwavering support and encouragement and to all my team members who worked on the project. I will become an advertiser who creates trends."

Professor Koo Ja-hwi, the advisor for the Dongmyung University team, said, "I am pleased that the creativity and teamwork developed through Beyond activities greatly contributed to the students' award," and added, "I will guide many students to win awards in various domestic and international contests and provide multifaceted support so they can grow into advertising professionals."

The Department of Advertising and Public Relations at Dongmyung University is emerging as a prestigious department in the advertising field, having achieved 54 awards both on and off campus last year and receiving prize money totaling 50 million won.

Students from the Department of Advertising and Public Relations at Dongmyung University are celebrating after receiving the Gold Award at the 'Cannes Dream Lions University Student Competition'.