Shinsegae Centum City Hosts Various Events for Family Month

Theme Event 'Kids in Wonderland' at Central Plaza

Up to 50% Off 'Little Kids Fair' at Event Hall

Shinsegae Centum City has prepared abundant events and discount promotions to celebrate Family Month. With many holidays and commemorative days in May, when family customers mainly visit, they plan to attract customers by offering various sights and activities.

Kidzania Busan.

▲ Fashion and health product discounts targeting Children's Day and Parents' Day

Ahead of Children's Day and Parents' Day, various kids' fashion and health product discount events will be held for customers visiting the department store.

On the 6th floor, which was reborn as a premium children's specialty hall by acquiring all 'four major kids luxury brands' through a renovation last March, the 'Children's Day Special Price Product Proposal Exhibition' running until the 6th will sell limited quantities of items such as Emporio Armani Junior 'EV7 Logo Crew Neck T-shirt' (42,000 KRW), National Geographic Kids 'Short Sleeve 5-piece Set' (49,000 KRW), and Black Yak Kids 'Holiday 5-piece Set' (33,000 KRW).

On the B1 event hall, until the 7th, the 'Little Kids Fair' featuring 10 brands including Bebedpino, Chouchou & Kra, and Little Archive will introduce 2023 S/S products at up to 50% discounted prices. On the B2 Hyperground, known as the 'MZ Sanctuary,' the 'Lifework Special Exhibition,' famous for the French Bulldog character brand, will offer kids' fashion at reasonable prices until the 16th.

Products to express gratitude to parents on Parents' Day are also prepared.

At the B1 floor, the 'Parents' Day Carnation Pop-up' running until the 8th will sell bouquets and flower baskets priced between 10,000 and 30,000 KRW. The cake specialty brand 'Umt' will offer carnation cakes (20,000 to 70,000 KRW) throughout May, and 'Monsusyu' will present limited edition Family Month cakes (50,000 KRW) until the 15th.

Additionally, from the 3rd to the 9th, 12 brands including Nutricore, Kanggae Merchant, and GNC will hold a 'Wellness Fair' introducing various health products such as vitamins and fresh ginseng to take care of parents' health. On the 3rd floor of the mall, Bodyfriend will conduct a 7% cashback event based on massage chair purchase amount and offer rental price discounts.

▲ The department store is a playground... Offering various experiential facilities and events

Experiential facilities and events such as diverse programs and play spaces for parents and children to enjoy together are also prepared.

A special event themed 'Kids in Wonderland' will be held at the central plaza around Children's Day. Customers who applied for first-come-first-served coupons through the mobile application (currently sold out) will have a chance to win various prizes such as KidZania admission tickets, gallery invitations, F&B discount coupons, and glow sticks through a lucky draw from the 4th to the 6th. On the 4th and 5th, stick-type balloons will be given to customers visiting the department store, filling their time with laughter.

The global job experience theme park 'KidZania' on the 4th floor of the mall will offer 'parent accompanied experiences' at some facilities such as the cooking school and TV studio until the 10th. Throughout May, if five or more children gather, they will receive a 40% discount on afternoon tickets, and various events such as Children's Day special performances, bead making, and face painting will be held.

On the 6th floor Academy, various classes for family customers visiting on weekends will be held. Under the theme 'Family & Gift,' from the 18th to 19th, classes such as 'Hand Painting Lunch Tray with Mom,' 'Making a Perfume Full of Love for Our Family,' and 'Couple Wire Doll Keyring with Mom' will be offered. From the 25th to 26th, classes including 'One and Only Silk Screen Family T-shirt,' 'Decorating Our Garden with Colorful Flowers,' and 'Family Character Eco Bag' will be conducted.

The cost is 10,000 KRW per session (one child + one guardian, materials free), and registration can be made by phone inquiry.