Goodoc, a leading digital healthcare platform in Korea, announced on the 3rd that it has partnered with Samsung Life Insurance to launch an embedded insurance product called ‘Good Day Health Service.’
The ‘Good Day Health Service,’ available to users of the Goodoc app, can be easily subscribed to through the embedded insurance enrollment process guided on the hospital reception and reservation completion pages. As this service is provided to expand users’ care services, the entire insurance premium is supported by Goodoc.
This insurance service, offered through the partnership between Goodoc and Samsung Life Insurance, provides coverage of up to KRW 10 million for a total of eight guarantees, including hospitalization due to food poisoning and diagnosis of certain legally designated infectious diseases. The coverage period is one year.
Embedded insurance refers to a service where insurance products from insurance companies are embedded and provided when purchasing or using non-insurance company products and services. One advantage is that consumers do not pay insurance premiums directly; instead, insurance-related costs are indirectly included in the product price, making premium payment easier.
Goodoc, which has secured its position as a leading digital healthcare platform operator in the medical field, has established a partnership network with about 6,000 hospitals and clinics nationwide and provides non-face-to-face medical consultations, pharmacy search, and reservation services. Targeting 1 million MAU, Goodoc plans to enhance users’ access to medical services by offering a broader range of digital healthcare platform services through this partnership.
A Goodoc representative said, “The launch of this embedded insurance service is another new approach by Goodoc to expand user-centered digital healthcare services,” adding, “Beyond general digital healthcare services such as reservations and consultations, we aim to provide integrated solutions related to patient care and health, and we will continue to explore and implement broader business possibilities.”
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