Gold 3 Awards, Silver 2 Awards, Bronze 4 Awards, Total 9 Main Awards Won
Cheil Worldwide announced on the 3rd that it won a total of 9 main awards at the global advertising festival, the '2024 Clio Awards.' Cheil Worldwide took home 3 Gold Awards, 2 Silver Awards, and 4 Bronze Awards.
First, the 'Unfear' campaign, conducted by Samsung Electronics and Cheil Worldwide's Spain office, won 2 Gold Awards. The Unfear campaign developed a smartphone app for people with autism spectrum disorder who have a fear of certain sounds. When wearing Galaxy Buds and running the app, it recognizes sounds in real time and selectively blocks noises that cause stress, such as sirens and baby cries.
The 'Unfear' campaign by Cheil Worldwide, which won the Gold Award at the '2024 Clio Awards.' [Photo by Cheil Worldwide].
The 'The Pink Glove' campaign, carried out with The Skin Factory Kundal, also won a Gold Award. The Pink Glove campaign engraved illustrations of breast cancer self-examination methods on bath towels and provided examination guides, enabling anyone to easily perform breast self-examinations while bathing.
The Silver Award winners included ▲the 'Drug Test Poster' campaign, which specially produced promotional posters for the drama 'Strong Woman Kang Nam-soon,' allowing users to peel off a drug test sticker that looks like part of the poster and drop it into suspicious liquids to check for positive results, and ▲the 'The Chat' campaign, the UK’s first WhatsApp drama, conducted by Cheil Worldwide’s subsidiary BMB in collaboration with the UK breast cancer research and charity organization Breast Cancer Now.
Meanwhile, the Clio Awards is a global advertising festival established in 1959 to honor creative excellence in the advertising industry. The awards ceremony was held on the 1st (local time) in New York, USA.
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