Frank Burger Launches Three New ‘K-Bulgogi Series’ Menu Items in First Half of 2024

The Birth of the K-Bulgogi Series: Traditional Royal Court Cuisine Cooked Directly

Frank Burger, a handmade burger franchise brand, will launch three new K-Bulgogi series menu items on May 2.

The K-Bulgogi series features patties in the style of Neobiani with traditional royal court-style bulgogi sauce. The basic K-Bulgogi Burger offers a rich meaty flavor with Neobiani-style patties marinated in bulgogi seasoning. The K-Hot Bulgogi Burger adds a spicy special sauce to the original K-Bulgogi Burger, bringing out the spicy taste favored by Koreans. The K-Bulgogi Cheese Burger enhances the flavor with deep, rich cheddar cheese.

A Frank Burger marketing representative stated, “The K-Bulgogi series, our major new menu for the first half of the year, emphasizes rich flavors in three different concepts. Our strength lies in grilling the patties ourselves, which clearly differentiates us from other brands’ bulgogi burgers. Given the difficult economic situation, we have launched these at a more affordable price compared to existing burgers, so we ask for your great interest.”

Additionally, Frank Burger plans to collaborate with Korea’s leading online popular game, ‘Lost Ark,’ by releasing set menus and offline themed store collaborations to coincide with the new menu launch on May 2. Related information can be found on the ‘Lost Ark’ and Frank Burger websites.