Arosel Signs Global Marketing MOU with TikTok... Accelerating Global Market Entry with K-Beauty

Global short-form content entertainment platform TikTok and FICC, a leading company in K-bio beauty, announced on the 29th that they signed a memorandum of understanding (MOU) at the TikTok Korea office to collaborate on the global marketing and sales of 'Arosel' to create a new success story for K-beauty.

TikTok and Arosel plan to jointly promote Arosel products through TikTok's domestic and international platforms and directly sell them in countries where sales through TikTok Shop are possible. Through this, Arosel will be able to simultaneously carry out global marketing activities in the United States, Japan, and major Southeast Asian countries.

Park Eui-hoon, CEO of FICC, who attended the signing ceremony, said, "Arosel, a premium bio beauty brand loved by many customers, aims to present a different model of premium K-beauty rather than the existing K-beauty. Although K-beauty is growing, I understand that there are difficulties in targeting the premium market in terms of distribution and marketing. Arosel, which is introduced and gaining attention through high-end spas and experts in the US and Europe, is expected to carry out marketing and sales simultaneously in various countries through TikTok, a short-form content powerhouse with a global network. We have high expectations for this partnership."

Son Hyun-ho, General Manager (GM) of TikTok Korea Global Business Solutions, said, "K-beauty, which is globally recognized, is expanding from large corporations to small and medium-sized enterprises, and TikTok is excited to help premium K-beauty brands like Arosel enter the global market and create a new model for the growth of K-beauty." He added, "As a leader in short-form content, TikTok, as a global short-form platform company, is committed to contributing to Arosel's growth in the global market by supporting the success of companies creating various marketing cases both domestically and internationally."