IVE to Release New Album 'Haya' on 29th... Revealing Another Self

Jang Wonyoung's Lyric Song 'Blue Heart' Draws Attention

Group IVE expands its identity through another self in their second mini-album.

IVE's second mini album 'IVE SWITCH' comeback live_cover [Photo by Starship Entertainment]

On the 29th, their agency Starship Entertainment announced that IVE would release their second EP album, ‘IVE SWITCH,’ at 6 p.m. on various online music platforms. Along with this, IVE captured fans’ attention by unveiling a highlight medley of the new album.

Starship explained, "‘IVE SWITCH’ is a signal of expansion showing ‘another me,’ and IVE, known for their distinct colors, presents a new story in their own style through this album," adding, "They prove themselves as an MZ generation wannabe icon by greatly broadening their identity through diverse expressions and aura."

The released video includes parts of six tracks, starting with the first track ‘HEYA,’ followed by ‘Accendio,’ ‘Blue Heart,’ ‘Ice Queen,’ ‘WOW,’ and ‘RESET.’

The title track ‘HEYA’ features an addictive melody with intense lyrics and rap repeating ‘heya heya heya,’ overwhelming the atmosphere and showcasing a versatile charm. The easily singable lyrics express IVE’s wide musical spectrum.

The double title track ‘Accendio’ stands out with its dreamy yet unique bass sound, singing about the fatal emotions faced in love. The six members’ distinctive vocals combined with energetic melodies maximize synergy.

IVE_IVE Switch_Highlight Medley_Video [Photo by Starship Entertainment]

Additionally, ‘Blue Heart,’ which member Jang Wonyoung participated in writing solo, demonstrates musical prowess and expresses IVE’s unique sensibility. The highlight tracks revealed through the medley, including the addictive hook and confident vibe of ‘Ice Queen,’ the bright and lively energy of ‘WOW,’ and the unique yet sophisticated sound of ‘RESET,’ perfectly target listeners’ tastes.

IVE will hold a comeback talk live on their official YouTube channel at 7 p.m., right after the album release. Through the live broadcast, IVE plans to communicate with fans by sharing their comeback impressions, unboxing the album, discussing the tracks, and introducing the music video for the title track ‘HEYA.’

Prior to this, IVE surprised fans by releasing the dance challenge for the title track ‘HEYA’ on the official channel of the global short-form video platform TikTok. The catchy melody, lyrics that clearly show IVE’s color, and easy-to-follow choreography attracted attention.