Pia is showing strong performance on the first day of its KOSDAQ merger listing.
As of 9:37 AM on the 25th, Pia was trading at 20,350 KRW, up 1,280 KRW (6.71%) from the opening price. Pia entered the KOSDAQ market on this day through a merger with ShinYoung SPAC No.7. The reference price was 19,070 KRW.
Pia was established in March 2004. It is a cosmetics specialist company that has led the K-beauty market for about 20 years through outstanding planning capabilities. Pia possesses excellent product planning skills that quickly read the rapidly changing trends of the cosmetics market and consumer needs and reflect them in its products.
Through excellent product planning, Pia has achieved cumulative sales of over 5 million units in various product lines such as Last Auto Gel Eyeliner, Last Powder Lipstick, Last Velvet Tint, and Downy Cheek.
In the case of Last Velvet Tint, cumulative sales exceeded 11 million units since its launch. It still firmly holds its position as Pia’s representative steady seller. The Ro Tint, launched last year, was introduced in over 240 Olive Young stores nationwide and proved high consumer preference by ranking first in the lip tint category on major domestic beauty platforms such as Glowpick and Powder Room.
Since 2021, Pia has maintained an overseas sales ratio of over 50%, sustaining a high export proportion. Exports to China, Vietnam, and Japan account for about 90% of total export volume. In May last year, Pia established its first local corporation in Japan and is preparing for full-scale direct overseas expansion. Focusing on Japan, which has high growth potential, Pia plans to expand overseas growth by increasing overseas marketing expenditures.
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