Binggrae Operates 'Together 50th Anniversary Popup Store' in Seongsu-dong, Seoul

Operation for 2 Weeks Until the 8th of Next Month

Binggrae announced on the 25th that it will operate the ‘Together 50th Anniversary Pop-up Store’ in Seongsu-dong, Seoul, to celebrate the 50th anniversary of its representative ice cream ‘Together,’ which was launched in 1974.

This pop-up store will be open on weekdays for two weeks until the 8th of next month, and is designed to allow visitors to experience Together through various interactive activities under the concept of ‘Invitation to the World of Together.’

In particular, the main zone features blocks, puzzles, and scoop games related to Together to help visitors become familiar with the brand. Additionally, in the dessert zone where visitors can taste the ice cream directly, they can choose various toppings themselves to enjoy Together, and various goods are provided upon participation in programs or successful certification.

A Binggrae representative said, “Thanks to the steady interest and affection from consumers, Together has been continuously loved for 50 years. This pop-up store was prepared to give back in some way to the love that Together has received from consumers, so we hope many people visit and have a joyful time.”