Over 1.12 Million Visitors... Dongseo Foods Celebrates 6th Anniversary of 'Maxim Plant' with Giveaway

From the 27th to the 5th of next month
Receive Coffee Pencil and Kanu Compatible Capsules
When Purchasing Products at Stores and Online Shops

Dongseo Foods announced on the 25th that it will hold a gift-giving event to celebrate the 6th anniversary of the opening of the Maxim brand experience space 'Maxim Plant' located in Hannam-dong, Yongsan-gu, Seoul.

The 6th anniversary event will be held for 9 days from the 27th of this month to the 5th of next month. During the event period, customers who purchase manufactured beverages or coffee beans at Maxim Plant or buy coffee beans from the Maxim Plant online shop will receive eco-friendly coffee pencils and Kanu-compatible capsules as gifts.

Dongsuh Foods Maxim Plant
Photo by Dongsuh Foods

Gifts will be given on a first-come, first-served basis and the event will end when the stock runs out. Also, customers who share a certification shot of the 6th anniversary event on their personal social networking service (SNS) story will be entered into a draw to win a 'Kanu Barista Machine.'

Maxim Plant opened in April 2018 with the concept of 'a garden in the city, a coffee factory in the forest,' establishing itself as a space that offers Maxim's unique brand experience and differentiated coffee culture. As of the end of last month, it recorded approximately 1.12 million cumulative visitors.

Here, a 'Coffee Class' is operated where visitors can gain professional knowledge about coffee, and special menus using existing Maxim coffee mixes such as 'White Gold Ssuk Latte' and 'Supreme Gold Einsp?nner,' seasonal limited blends composed of beans suitable for each season, and an online shop where specialty beans from various regions can be purchased are offered.

Kim Ji-hyun, team leader of the Brand Experience Business Team at Dongseo Foods, said, "To celebrate the 6th anniversary, we prepared this event to express our gratitude to the many customers who visit Maxim Plant and to provide a unique brand experience. We will continue to offer not only a moment of relaxation with a cup of coffee in the city through Maxim Plant but also diverse experiential content."