Used Clothing Sales Service 'Charan' Secures 10 Billion KRW Investment

March Sales Grew 4.5 Times Compared to December Last Year
User Count Surpassed 200,000 Just 8 Months After Launch

Minease, the operator of the fashion recommerce service ‘Charan,’ announced on the 24th that it has secured 10 billion KRW in Series A funding. The total accumulated investment now stands at 15.4 billion KRW.

This round was led by Hashed as the lead investor. Altos Ventures, SBVA (formerly SoftBank Ventures Asia), Delivery Hero Ventures, and Hana Ventures also participated as investors.

Charan is a fashion recommerce service that sells secondhand clothing on behalf of sellers. When users request collection through the Charan app, the company handles the entire process from collection, cleaning, photographing, posting product information, to delivery. Buyers can purchase clothing from popular brands on the Charan app at prices up to 90% lower than the original retail price.

Since launching the ‘Charan’ service in August last year, Minease has grown rapidly. The number of users surpassed 200,000 within eight months of launch, and monthly sales in March this year increased 4.5 times compared to December last year, marking a ninefold increase compared to the launch month.

Charan not only handles all processes after the sales application so that sellers can sell clothing without hassle but also provides maximum profit by setting optimal prices based on its proprietary data. Additionally, it has established its own inspection system and internalized logistics to ensure buyers receive trustworthy products quickly.

Kim Hyesung, CEO of Minease, stated, "The investment will be used to strengthen supply chain construction and management capabilities, and we plan to enhance the service by expanding the recruitment of IT specialists.”