4by4, a Content Technology Company, Unveils New CI Strengthening Corporate Identity

Content AI solution company FourByFour announced on the 24th that it has redefined its identity as a content technology company and visually reflected this with a new CI (Corporate Identity).

Founded in 2017 based on digital image quality implementation technology, FourByFour was listed on the KOSDAQ market in April 2022. To expand its scope and strengthen expertise, it actively acquired and merged various technology subsidiaries, including VFX specialist MedPictures and game content company SBXG.

Starting with ultra-high-definition video production, FourByFour expanded its business sectors to premium video, image stock platform (KeyCutStock), and deep learning-based image quality enhancement AI solution (Pixel), rapidly broadening its expertise into various fields based on its existing content production technology competitiveness, thereby strengthening its position in the market.

Through the brand revamp, FourByFour established a new brand identity that solidifies its unique corporate identity while reflecting the vision for business and organizational expansion and global business growth based on technological competitiveness.

FourByFour’s new CI embodies the company’s direction to expand immersive content experiences into everyday life by harmoniously combining the two pillars of advanced ‘technology’ and creative ‘content’ capabilities.

The CI, which symbolizes the two different pillars through the harmony of straight and curved lines and gray and orange colors, clearly reveals the company’s identity while visually enhancing attention. Based on the CI composed of alphabets and numbers, FourByFour developed a proprietary typeface, which will be actively utilized in various channel operations and marketing to strengthen corporate identity and increase recognition.

FourByFour also completely revamped its official website. The intuitive page layout was improved to make the company’s vision, technology, and business easier to understand, thereby clearly showcasing the company’s identity and direction.

Yoon Junho, CEO of FourByFour, explained, “FourByFour has strengthened its market competitiveness and position by aggressively securing not only content production capabilities but also various related technologies,” adding, “We revamped the brand to clearly demonstrate business scalability and direction.”