HiteJinro 'Jinro' Tops Zero Sugar Category... "13 Bottles Sold Every Second"

Cumulative Sales of 1.9 Billion Bottles, Establishing Itself as a Leading Soju Brand Alongside Chamisul

HiteJinro announced on the 24th that 'Jinro,' which celebrated its 5th anniversary this year, ranked number one in sales in the zero-sugar soju category. As of the 15th, Jinro's cumulative sales over five years reached 1.9 billion bottles, averaging 13 bottles sold per second.

HiteJinro attributed this growth to the zero-sugar renewal carried out in January last year, the launch of pack soju and PET soju tailored to consumer needs, limited edition releases such as the Pink Label targeting younger consumers, the release of character goods, and various collaborative activities. In particular, since Jinro's launch, the company has maintained consumer engagement through character marketing using the toad, the first of its kind in the soju industry. Currently, Jinro's Instagram followers number 731,000, the highest among domestic alcoholic beverage brands.

HiteJinro plans to further strengthen its trendiness in the soju market with new products like Jinro Gold through marketing activities that resonate with consumers. Oh Seong-taek, Executive Director of HiteJinro's Marketing Department, said, "We are grateful for the continued love for Jinro and the toad character," adding, "We will continue to maintain our status as a leading soju brand through various marketing activities at consumer touchpoints."