Fair Trade Commission 'Self-Regulation in Delivery App Sector' Compliance Check
Baemin Ends 'Free Packaging Fee' for Some Orders
Coupang Eats, a delivery application (app) platform, has decided to reduce its current win-win policy of waiving brokerage fees for small merchants in traditional markets and will impose a brokerage fee of 4.9% going forward. Baedal Minjok has also decided to partially end its policy of free packaging fees.
On the 23rd, the Fair Trade Commission announced the results of the implementation inspection and review of the delivery app self-regulation plan containing these details.
The government has been promoting the introduction of self-regulation as a national agenda to resolve the power imbalance issues between platform operators and small merchants. As a result, in early March last year, five delivery platform operators?Baedal Minjok, Yogiyo, Coupang Eats, Ttaenggyeo, and Wemakeprice O?along with small merchant organizations, announced the 'Delivery Platform Self-Regulation Plan' and agreed to conduct an implementation inspection and review after one year.
The Fair Trade Commission evaluated, "The inspection results show that most of the contents, including the establishment of win-win measures, improvement of dispute resolution procedures, and improvement of entry contract practices contained in the self-regulation plan, were implemented as scheduled." However, some win-win measures will be changed or reduced from this year depending on the circumstances of each platform operator.
First, Baedal Minjok's policy of completely waiving brokerage fees for packaging order services has been reduced. The free policy will be extended for one year for existing small merchants, but brokerage fees for packaging order services will be imposed on newly registered small merchants.
Instead, Baedal Minjok announced that it will implement new win-win measures such as a small merchant loan guarantee support program, promotions targeting traditional market merchants, and policies to activate packaging order services.
A plan was also prepared to activate the entry of small merchants from traditional markets into delivery apps by waiving brokerage fees and supporting meal kit development.
Coupang Eats decided to extend its free brokerage fee policy for packaging order services for one more year. However, it will reduce the current win-win policy of waiving brokerage fees for small merchants in traditional markets and impose a brokerage fee of 4.9% going forward.
Yogiyo, Ttaenggyeo, and Wemakeprice O will continue to maintain their existing win-win measures and do not plan to pursue additional win-win measures.
The results of the implementation inspection and review of this delivery platform self-regulation plan will be reconsidered after one year, taking into account the changing market environment.
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