Opening of 'Gambyeol Market,' a Curation Platform for Seasonal Delicacies and Awards

A Selectively Curated Local Food Recommendation Platform
Contributing to Regional Economic Revitalization through Collaboration with Farmers and Fishermen

Daesang announced on the 23rd that it will open ‘Gambyeol Market,’ a seasonal delicacy curation platform.

Following the official online shopping mall ‘Jeongwon e-Shop,’ which sells various brand products such as Cheongjeongwon and Jongga, Daesang plans to further strengthen its competitiveness in the online distribution market by launching ‘Gambyeol Market,’ a platform specializing in agricultural, marine, and livestock products from all over the country.

Gambyeol Market is a platform that recommends customized food items to consumers by discerning the latest food trends and personal preferences from multiple angles, under the concept of a ‘seasonal delicacy market full of enjoyable experiences.’ It offers a shopping environment in an intuitive curated store format, providing convenience to customers compared to the complex shopping environment of existing e-commerce platforms.

Gambyeol Market is expected to contribute to revitalizing the local economy through collaboration with agricultural, marine, and livestock producers from various regions across Korea. In line with the purpose of contributing to local economic revitalization, practical benefits have been prepared for participating producers. First, to reduce the burden of building systems necessary for entry and operation, it allows immediate operation by simply linking with the existing Naver Smart Store. Additionally, the platform usage fee for the first six months will be fully waived.

Gambyeol Market selects and offers only products that meet strict criteria such as a buyer rating of 4.7 or higher on Naver Smart Store, top store favorites, and the highest number of purchase reviews. Furthermore, through community spaces like ‘Playground for Food Experts,’ users can exchange food-related information at any time and experience various entertainment contents where they can earn points.

Yoon Sang-ho, head of Daesang’s Online Business Planning Team, said, “We have launched Gambyeol Market, an online food distribution platform that carefully discerns and recommends excellent food products from all over the country so that consumers can purchase them more conveniently. We plan to introduce various seasonal delicacies and regional specialties that meet consumer needs and the latest trends in the future.”