Operating for 2 Weeks from May 2 in Seongsu-dong
Featuring Photo Zone, Tasting Zone, Voting Zone, and Store Zone
Heineken Korea announced on the 22nd that Tiger Beer will operate a pop-up store called ‘Tiger Radler Vinyl House’ ahead of the summer peak season. The pop-up store is scheduled to run from the 2nd to the 15th of next month at Kaper Film in Seongsu-dong, Seongdong-gu, Seoul, and advance visit reservations can be made through Catch Table.
The Tiger Radler Vinyl House is designed with a greenhouse concept where visitors can fully enjoy the fresh and lush atmosphere of a greenhouse in the city while savoring the refreshing natural fruit flavors of Tiger Radler. The space, inspired by the three flavors of Tiger Radler?lemon, grapefruit, and pomelo?will feature vibrant colors and various experiential zones such as a photo zone, tasting zone, voting zone, and store zone for consumers to enjoy.
Upon entering the vinyl house, visitors can choose their favorite fruit flavor among the three Tiger Radler options: lemon, grapefruit, or pomelo. At the photo zone, they can take commemorative photos with a backdrop of giant Tiger Radler cans pouring out lemons. In the tasting zone, visitors can see the three flavors firsthand, and in the voting zone, they can vote for their favorite flavor.
After participating in each program and collecting all the certification stickers, visitors can join an event to receive various goods as gifts later in the store space. Additionally, in the store zone titled ‘Tiger General Store,’ visitors can purchase Tiger Radler on-site and enjoy special event benefits such as photo printing and receiving exclusive glasses.
Park Ji-won, Executive Director of Marketing at Heineken Korea, said, “Tiger Radler, the top-selling product domestically, has received particularly positive responses from the MZ generation, which is why we decided to open a pop-up store in Seongsu-dong. We hope this will be an opportunity for people to experience Tiger Radler, which combines the crisp refreshment of Tiger, Asia’s representative beer, with the sweet and tangy taste of real fruit juice.”
Tiger Radler is characterized by the sparkling refreshment of lager completed through Tiger’s unique tropical lagering brewing technology and the full flavor of fresh real fruit juice. Especially with its low alcohol content of 2% and harmonious taste with various foods such as chicken, pizza, and snacks, it can be enjoyed without burden during light outdoor activities like picnics.
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