Kia announced on the 19th that it has released NBA-themed display designs for all 30 teams in the league. This service, aimed at customers in the North American region, allows users to customize the colors and graphics of the in-vehicle cluster or infotainment display according to their personal preferences. It is available via over-the-air (OTA) software updates. In North America, it was first introduced in the recently launched electric SUV EV9, and in South Korea, it will be applied mainly to vehicles equipped with the latest infotainment system features starting in the second half of this year.
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