First Starbucks Entry on Delivery Apps
Free Delivery from Over 700 Starbucks Stores
Delivery app Baedal Minjok is holding various events, including a 'Starbucks Free for 1 Year' event, to celebrate the full-scale launch of Starbucks delivery.
Woowa Brothers, the operator of Baemin, announced that starting from the 18th, they will officially begin Starbucks delivery and hold events such as a lottery and free delivery coupon giveaways. This is the first time Starbucks has joined a delivery app through Baemin.
From the 18th to the 30th, Baemin will hold a lottery event where 10 customers who order Starbucks will win 'Starbucks Americano free for 1 year.' Additionally, free delivery coupons usable for single-household delivery orders will be provided to reduce delivery fee burdens. This event is targeted at Naver Plus Membership users.
There are about 700 Starbucks stores nationwide available for Baemin delivery, including stores that operate Starbucks' own delivery service. When using the Altteul Delivery service, customers can receive their orders free of delivery charges unconditionally.
Baemin plans to enhance its competitiveness for customer satisfaction by expanding Starbucks' entry and delivery fee benefits amid fierce competition in the delivery app market. Recently, Baemin also lowered the delivery fee for single-household delivery to below 1,000 KRW.
Yeon Go-eun, Chief Marketing Officer (CMO) of Woowa Brothers, said, "Baedal Minjok will continuously strengthen its market competitiveness as an industry leader by lowering burdens and starting Starbucks delivery."
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