"'Geonhaeng' Please"... Singer Lim Young-woong as New Model for Jeonggwanjang

'Healthy and Happy,' Jeonggwanjang Message Delivered
Full-Scale Campaign Starts with TV CF on 24th
Family Month Promotion Runs Until 17th Next Month

KGC Ginseng Corporation announced on the 18th that it has selected singer Lim Young-woong as the new model for CheongKwanJang.

KGC Ginseng Corporation explained that they chose Lim Young-woong as the new model because his thorough self-management and sincere attitude toward fans align with the value of trust that CheongKwanJang has built.

Singer Lim Young-woong, newly selected as the model for Jeonggwanjang
[Photo by KGC Ginseng Corporation]

They also added that Lim Young-woong’s signature greeting, "Geonhaenghaseyo" (a shortened form of "Be healthy and happy"), represents a message that aligns with CheongKwanJang’s goal of providing the highest quality from the soil to customers’ health.

Accordingly, they plan to convey the power of a healthy and happy CheongKwanJang together with Lim Young-woong, who is loved regardless of generation or gender.

Lim Young-woong will begin his full-fledged activities as the CheongKwanJang model starting with the brand’s television commercial scheduled to air on the 24th. To commemorate Lim Young-woong’s appointment as the advertising model, CheongKwanJang plans to hold various events for fans and customers ahead of the Family Month season. CheongKwanJang’s Family Month promotion will run from the 24th of this month until the 17th of next month. All customers who purchase CheongKwanJang products will receive special Lim Young-woong goods.

A KGC Ginseng Corporation official stated, "We look forward to the synergy created by Lim Young-woong, who has risen as an icon of trust with his exceptional talent and character, and CheongKwanJang’s uncompromising strict quality," adding, "We plan to strengthen communication with customers so that many consumers can enjoy the everyday power prepared by Lim Young-woong and CheongKwanJang."