Anseong City and Starfield Anseong Sign Business Agreement to Promote Culture and Tourism

Anseong Culture and Tourism Promotion Cooperation

On the 16th, Anseong City in Gyeonggi Province announced on the 17th that it signed a business agreement with Starfield Anseong at Anseong City Hall to promote exchange and cooperation in the fields of culture and tourism within the region.

Kim Bora, Mayor of Anseong (right), and Yang Gye-yeong, Store Manager of Starfield Anseong, are holding up a business agreement to promote cultural tourism.
[Photo by Anseong City]

Starfield Anseong is a shopping theme park that opened in October 2020. It is located adjacent to the Anseong IC on the Gyeongbu Expressway, making it one of the areas with a high floating population in the region.

Both parties agreed to promote various cooperative projects to revitalize the region through this agreement. First, starting from the 20th until the end of October, the city plans to jointly carry out a cooperation project with Starfield Anseong linking local tourist attractions with Starfield Anseong. During the project period, Starfield Anseong will conduct promotional marketing introducing Anseong’s tourist sites.

Additionally, the city plans to collaborate with Starfield Anseong to promote the Anseong Cultural Festival in advance by organizing performances by the Nam Sagdang Baudeogi Pungmul Troupe, markets, and experiential events.

Kim Bora, mayor of Anseong City, said, "This agreement will serve as a good example of a cooperative project between a local government and a large regional shopping mall," adding, "We plan to expand linked and cooperative projects in various fields going forward."