Cosmax Signs Business Agreement with National Palace Museum and Others
Extending Cosmetics Research... Workforce Development and Overseas Expansion Exchange
On the 16th, Korea National University of Cultural Heritage and the National Palace Museum of Korea signed a business agreement with COSMAX to collaborate on research and development of traditional cosmetics. Building on previous collaborative achievements, they will jointly promote research on traditional cosmetics, overseas market expansion, and educational and promotional exchanges.
The three institutions previously analyzed artifacts excavated from the tomb of Princess Hwakhyeop and investigated related literature to launch Mian-go and Yeonjigo. These cosmetics were produced in a modern style after restoring traditional ingredient components and conducting application tests in Inje. They also jointly developed cosmetic containers based on blue-and-white porcelain, which were used as royal cosmetic containers during the Joseon Dynasty.
Princess Hwakhyeop (1733?1752) was the daughter of King Yeongjo and the biological aunt of Crown Prince Sado. She died at the age of twenty from measles. Nine cosmetic tools and cosmetics used during her lifetime were excavated from her tomb. These serve as the basis for estimating the makeup culture of the time and laid the foundation for the development of Mian-go and Yeonjigo.
The three institutions will exhibit and hold experience events for Princess Hwakhyeop’s cosmetics at Dondeokjeon Hall in Deoksugung Palace from the 27th, when the Spring Royal Culture Festival opens, until the 5th of next month.
Kang Kyunghwan, president of Korea National University of Cultural Heritage, stated, “We will establish related educational programs internally and hold academic events to promote the globalization of traditional cosmetics and foster professional talent.” Jung Yongjae, director of the National Palace Museum of Korea, said, “We will spare no support in terms of professional personnel and technology to make this an excellent case utilizing cultural heritage content.”
Meanwhile, on the same day, Lee Kyungsoo, chairman of COSMAX, donated 50 million won in development funds to Korea National University of Cultural Heritage, urging efforts to inherit and develop traditional cosmetic culture.
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