Double-Digit Sales Growth... Direct Sales Also Surpass 1 Trillion Won
Operating Loss of 20.3 Billion Won... 27% Decrease Year-on-Year
McDonald's Korea achieved its highest-ever sales since entering the domestic market last year. Direct-operated sales surpassed 1 trillion KRW for the first time. However, it failed to turn a profit.
McDonald's Korea announced on the 17th that its total sales, including franchise stores, reached 1.292 trillion KRW last year, marking the highest sales in history. It surpassed 1 trillion KRW for three consecutive years following last year. Direct-operated sales grew 12.4% year-on-year to 1.118 trillion KRW, exceeding 1 trillion KRW for the first time. Operating losses decreased by 27% year-on-year to 20.3 billion KRW, and net losses for the period decreased by 12% year-on-year to 31.9 billion KRW.
A McDonald's Korea representative explained, "Despite continuous increases in various costs such as raw material prices and delivery fees, we achieved double-digit sales growth by focusing on customer-centric activities and continuous investment in the domestic market." Notable initiatives include the ‘Taste of Korea’ project, which practices regional coexistence by using domestic ingredients, expanding eco-friendly elements such as the introduction of 100% recycled PET cups, the industry's largest scale of regular employee recruitment, the introduction of kiosk functions for the visually impaired, and enhancement of digital convenience features.
Moreover, McDonald's Korea, aiming to operate 500 stores by 2030, opened a total of eight new stores last year and renovated nine stores to enhance customer convenience.
A McDonald's Korea representative said, "By making meaningful ESG investments while focusing on taste, quality, customer experience, and benefits, we were able to achieve unprecedented sales. Moving forward, we will continue to invest generously in the Korean market through local sourcing, eco-friendly policies, and job creation, prioritizing customer-centric values and striving for long-term growth and profitability improvement."
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