Coway Ranks 34th in 'Top 100 Brands of Korea'

BSTI Scores a Total of 861.3 Points in This Survey
Rises Two Ranks Compared to Last Year's Year-End Rankings

Coway announced on the 16th that it ranked 34th in the ‘Top 100 Brands of Korea’ for the first quarter of this year, released by Brandstock, a brand value evaluation company.

Coway's Birex Pebble Chair
[Photo by Coway]

The Top 100 Brands of Korea are based on the patented brand value evaluation model BSTI (Brand Stock Top Index). Among approximately 1,000 brands across more than 230 major domestic industry sectors, the 100 brands with the highest scores are selected.

In this survey, Coway scored a total of 861.3 points out of 1,000 on the BSTI, ranking 34th. This is a two-step rise compared to the annual ranking announced at the end of last year.

Coway received positive evaluations for strengthening its brand competitiveness in the sleep and healing care market by consecutively launching new products such as the bed-type massage devices ‘Virex Massage Bed·Spine Bed’ and the furniture-type massage chair ‘Virex Pebble Chair’.

A Coway representative said, “We are providing customers with differentiated healing experiences through various massage chair products, including the Virex Pebble Chair,” adding, “We plan to continue introducing products that meet customer needs to strengthen our position as a sleep and healing care brand.”