Moltale's China B2B Market Strategy Shows Results... "Significant Increase in Business-to-Business Transaction Share"

Connectwave's overseas subsidiary Moltail announced on the 16th that the proportion of B2B transactions in shipments, including Chinese fulfillment, which was 1% at the time of selection due to the effect of the Gmarket ShipG service's Chinese logistics operator, has expanded to 46% as of last month.

This achievement was made just five months after Moltail was exclusively selected as the Chinese logistics operator for the Gmarket ShipG service in November last year to strengthen its B2B cross-border fulfillment service area.

ShipG is an all-in-one service launched by Gmarket to ensure delivery stability and quality control for small and medium-sized sellers. Gmarket sellers sourcing and selling products based in China can save up to 25% on logistics costs by using Moltail’s Weihai China logistics center.

In particular, Moltail leveraged its specialized logistics technology to rapidly increase the B2B volume share from single digits in November and December to 12% in January, 19% in February, and 46% in March, leading a steep growth trend.

In terms of shipment volume, B2B volume increased by 210% in December compared to November last year, 220% in January compared to December, and over 470% in March compared to February. Comparing March to the initial month of November, the increase was over approximately 6,000%.

Popular Chinese products entering Korea through ShipG mainly consisted of seasonal items such as camping and ice fishing equipment, as well as cost-effective small home appliances like soy milk makers and car vacuum cleaners.

Along with this, Moltail’s key business area of B2C also recorded steady growth, with shipment volumes rising more than 60% from February to March, raising expectations for increased sales in the Chinese market this year.

Moltail emphasized that the expansion of ShipG users and the growth of the B2B business were driven by the know-how secured through leading the existing B2C sector and the competitiveness of its China logistics center.

Moltail’s Weihai logistics center boasts strengths such as ▲direct operation using in-house personnel ensuring 7-day-a-week center operation and exclusive logistics handling environment, ▲inspection of order information and product model matching before delivery, ▲early detection and proactive measures for issues with received parcels through in-house X-Ray equipment, and ▲a well-organized customer service team infrastructure.

For example, to minimize inconveniences that may occur in the typical overseas direct purchase (B2C) process, Moltail’s unique service of verifying the match between delivery order information and product model has been applied to the B2B sector as well. This supports sellers by double-checking whether the product provided matches the customer’s order before domestic delivery.

Additionally, besides Incheon Port, Korea uses Pyeongtaek and Gunsan Ports as multi-ports for Shandong and Weihai in China, allowing flexible responses to issues such as bad weather, natural disasters, and COVID-19 lockdowns. Efficient logistics responses through multi-ports are also possible during periods of increased volume such as the growth of Chinese e-commerce, Lunar New Year, and Singles’ Day.

A Moltail official stated, “Compared to B2C business, B2B business is relatively less affected by economic downturns and can expect stable business development and profits when securing long-term clients. We will continue to expand our B2B business to the US, China, and other countries with differentiated services and logistics expertise based on the current achievements.”

Meanwhile, Moltail, operating 12 logistics centers across 8 countries, is accelerating its B2B sector strategy by forming consecutive business partnerships last year not only with Gmarket but also with Musinsa Soldout and the cross-border market platform Croket.