[Today's New Item] Zero Sugar with Refreshing Apricot Juice... 'Saero Salgu' and More

Lotte Chilsung Launches New Zero Sugar Soju
CU Collaborates with HYBE IM to Release 3 Convenient Meal Kits
No Brand Burger Introduces Megabyte Curry and More

The distribution industry introduces new products launched on the 15th.

Lotte Chilsung Beverage launches zero sugar soju new product 'Saero Salgu'

Lotte Chilsung Beverage New Apricot
Photo by Lotte Chilsung Beverage

Lotte Chilsung Beverage announced the launch of a new zero sugar soju product called 'Saero Salgu,' which contains apricot juice added to 'Saero.' This is the first fruit juice-containing liquor from Saero, a general distilled liquor with an alcohol content of 12%, which reduces the characteristic bitterness of soju and adds a refreshing taste. The company explained that due to the increasing consumer preference for low-alcohol beverages and various types of liquor, they released this new product with a lower alcohol content than the existing Saero and a fresh and sweet apricot juice flavor.

Convenience store meets gaming... CU-HYBE IM launch 'Become a Star 2' ready meals

CU 'Become a Star 2' Ready Meal
Photo by CU

Convenience store CU announced a collaboration with game distributor HYBE IM to launch ready meals themed on 'Become a Star 2: Knights of Veda (Become a Star 2).' 'Become a Star 2,' launched by HYBE IM this month, is a 2D action MORPG (Massively Online Role-Playing Game) that incorporates years of development expertise. CU planned this collaboration to provide differentiated benefits to domestic and international game enthusiasts and K-pop fans, noting that ready meal sales increased by 32.7% compared to the previous year from January to the 10th of this month. The ready meals come in three varieties: 'Pork Kimchi Lunchbox with Plenty of Korean Pork,' 'Cheongyang Tuna Kimchi Stir-fried Triangle Kimbap,' and 'Kimchi Pork Triangle Kimbap.' A promotion offering prizes such as iPad Pro and AirPods through a lottery for customers purchasing these products will run until the 31st of next month.

Sweet and salty harmony... Haitai Confectionery launches 'Home Run Ball Salt Milk'

Haitai Confectionery Home Run Ball Salt Milk
Photo by Haitai Confectionery

Haitai Confectionery released 'Home Run Ball Salt Milk,' a soft choux pastry snack combining sweet and salty flavors. Using French milk, the product features richer and creamier milk cream enhanced with clean salt from the East Sea to add flavor. Earlier, Haitai Confectionery launched 'Home Run Ball 2MIX' with original chocolate flavor and a season-limited salt milk flavor to coincide with the professional baseball season opening this year. They confirmed that over 430,000 units produced for two months' sales were more than half sold within about ten days. Consequently, the salt milk flavor was added as a regular product.

Aekyung Industrial A Solution launches two moisturizing sun creams

Aekyung Industrial A Solution 'Hyaluron Moisture Mild Sun Cream'
[Photo by Aekyung Industrial]

Aekyung Industrial's daily derma solution brand 'A Solution' announced the launch of two moisturizing sun creams that provide hydration and are gentle enough for the skin. The new products consist of 'Hyaluron Moisture Mild Sun Cream,' which adds soothing effects to irritated skin, and 'Vitamin C Moisture Tone-up Sun Cream,' which creates bright and lively skin. A Solution's moisturizing sun creams have been confirmed to be low-irritant through skin irritation tests, making them suitable for the whole family. Additionally, the products apply a vegan formulation excluding animal-derived ingredients during manufacturing and have obtained vegan certification from the Korea Vegan Certification Institute.

No Brand Burger launches 'Mega Byte Curry'

No Brand Burger Megabyte Curry Burger
Photo by Shinsegae Food

Shinsegae Food's No Brand Burger announced the launch of 'Mega Byte Curry Burger,' which adds a deep and rich curry sauce to its signature Mega Byte Burger. The product features an exotic flavor by coating the existing Mega Byte Burger with an authentically developed Indian masala curry sauce. The company explained that the thick grilled patty, crispy hash brown, lettuce, and real curry combine to offer a deep and rich taste experience. The price is 5,000 KRW for a single item and 6,900 KRW for a set.