Baedal Minjok's App Tech: "Collect Points and Pay"

NVT Partners with Woowa Brothers
Establishes and Operates Offerwall Network

NBT announced on the 15th that it has signed a partnership agreement with Woowa Brothers and Addison Offerwall Network, and launched the Offerwall system on 'Baedal Minjok,' the No. 1 delivery platform in Korea, earlier this month.

The Offerwall system introduced to Baedal Minjok through Addison is called 'Collect Baemin Points.' Baedal Minjok users can earn points by completing various missions such as browsing websites, installing apps, and subscribing to YouTube channels on the newly established and operated Collect Baemin Points page. The accumulated points can be used like cash for direct payment within the Baedal Minjok app in units of 10 won. The Offerwall page can be found in the 'my Baemin' menu at the bottom of the Baedal Minjok app.

This partnership marks NBT's first entry into the Offerwall market within the delivery platform industry. The company stated that the Addison Offerwall Network has actively pursued partnerships centered around leading domestic companies in various industries such as finance, webtoons, mobility, and e-commerce. Moving forward, the strategy is to focus on scaling up with demand companies.

A company representative said, “The Baedal Minjok platform is characterized by a very high reuse rate based on loyal customers and, above all, has many users in their 20s and 30s who are sensitive to benefits, so we expect particularly high demand for Offerwall.” They added, “In the Offerwall industry, the increase in platform users acts as a direct performance barometer, so partnering with Baedal Minjok, which has the largest number of monthly active users in Korea, can become another growth foundation that drives the scale-up of NBT’s points business.”

The Addison Offerwall Network operated by NBT surpassed 10 million monthly active users domestically within three years of its launch as of 2022, firmly maintaining its position as the industry leader. The revenue of the Addison Offerwall business division last year grew by approximately 7.6% year-on-year to 93.4 billion won, continuing its record-breaking performance every year since launch.