VT Achieves Complete Sell-Out in 'PDRN Needle Shot' Grand Launch Broadcast

VT's cosmetics division, VT Cosmetic, announced on the 8th that its new product, ‘PDRN Ridleshot,’ is creating a trend by selling out completely during its grand launch broadcast.

Introduced through CJ OnStyle, ‘PDRN Ridleshot’ retains the original principle of the existing ‘Ridleshot.’ It combines the benefits of the proprietary ingredient ‘Cica Ridle,’ which is 14 times thinner than pores at a micro size, with ‘PDRN’ extracted from wild ginseng to deliver a healthy glow.

A VT representative stated, “Ridleshot, designed to enable home care at a more reasonable price, is gaining attention, and PDRN Ridleshot sold out entirely during the launch broadcast. With the enthusiastic response from consumers who have tried it firsthand, we expect it to be loved by even more people in the future.”

VT Cosmetic has achieved remarkable results across various fields, including ranking first in overall sales on the CJ Olive Young online mall, first place on Amazon Japan, and being the only Korean beauty brand to win the ‘Grand Prize’ in the ‘2023 SHOP OF THE YEAR Cosmetics & Perfume’ category on Rakuten. It also ranked first in the topical device category at the Glowpick 2023 Awards Trend. The brand has accumulated over 164 awards in the cosmetics field, demonstrating outstanding achievements. In addition to domestic live commerce and online malls, VT Cosmetic continues to strengthen consumer touchpoints through expansion on various domestic and international platforms.

Recently, VT Cosmetic filed a patent for the IPA plasma process applied to Ridleshot. They are continuing research and development, including human application tests, to upgrade ‘Ridleshot,’ conducting joint research with the Institute of Industrial Science at the University of Tokyo even after the product launch.