Baemin Offers 'Personalized' Home Screen

Card Type → Service-specific Tab Screen
"Merchant Growth, Enhanced Customer Convenience"

Delivery app Baedal Minjok (Baemin) enhances convenience for customers and merchants by revamping the app interface, including the introduction of a service tab on the home screen and providing personalized display screens.

Woowa Brothers, the operator of Baemin, announced on the 8th that they will revamp the user experience (UI/UX) of the Baemin app, including the home screen, to secure convenience through intuitive app usage for customers and to enhance the rights and interests of merchants. The main changes include the creation of a service tab on the home screen and optimization of the user experience.

Baemin will first change the existing card-type home screen layout to a service-specific tab screen. Service tabs will be created at the top of the screen, displaying services such as Baedal Minjok delivery, store delivery, grocery shopping, and Baemin gifting side by side, each showing service screens of the same size. The displayed screens will be personalized according to each customer to improve convenience. In line with this, they plan to promptly prepare UI/UX revamp measures, conduct tests on their effectiveness, and introduce the new app interface.

Previously, Baemin announced a KRW 200 billion investment plan for rider safety and fostering an eco-friendly delivery culture through the "Baemin Promise for Sustainability." Baemin expects that this revamp will not only strengthen user convenience but also help merchants grow.

Lee Guk-hwan, CEO of Woowa Brothers, said, "Baemin has continuously improved the app interface and UI/UX to enhance customer convenience and the rights of food service merchants." He added, "We will continue to listen to various opinions and strive to provide services that consistently benefit our most important partners, customers and merchants."