Extension of the Usage Rights for 'Ourhome Green Accuracy Rate' Name
Promotion of Marketing Activities Utilizing HMR Products
Ourhome continues its official sponsorship with the Korea Professional Golfers' Association (KPGA) for the seventh consecutive year.
Ourhome announced on the 8th that the '2024 Ourhome-KPGA Official Sponsor Signing Ceremony' was held on the 5th at the KPGA headquarters in Seongnam-si, Gyeonggi-do.
On the 5th, at the KPGA headquarters in Seongnam-si, Gyeonggi-do, Lee Jae-hwa, Head of HMR Business Division at Ourhome (right), and Lee Woo-jin, Executive Director of the Korea Professional Golfers' Association, took a commemorative photo after signing the business agreement at the 'Ourhome-KPGA Official Sponsor Signing Ceremony.' [Photo by Ourhome]
Through this signing ceremony, 'Ourhome Jirisan Water' was designated as the official water of KPGA for the seventh consecutive year, and the naming rights for the 'Ourhome Green Accuracy Rate' were also extended. The 'Ourhome Green Accuracy Rate Award' is given to the player with the highest green accuracy rate during KPGA tour events and has been awarded since 2018. The winning player also receives a one-year supply of Ourhome Jirisan Water, continuing the support activities.
During the KPGA tour period, promotional marketing activities will be conducted using the company’s home meal replacement (HMR) products such as 'Onthego' and products like 'Ourhome Jirisan Water.' Ourhome Jirisan Water, made from natural bedrock water of Jirisan, ranked first in the domestic still water category at the 2022 water tasting competition hosted by the Korea International Sommelier Association. Onthego offers a total of 23 diverse global gourmet menus under the concept of 'A Culinary Journey Around the World.'
Lee Jaehwa, head of Ourhome’s HMR division, said, “We are pleased to provide generous support to KPGA players again this year and contribute to the revitalization of the golf industry,” adding, “In addition to active sponsorship, we plan to carry out various marketing activities that allow communication with customers through our HMR products.”
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