SKT Targets Southeast Asia Metaverse Market

Malaysia's 'CelcomDigi' and the Philippines' 'Cherry' Sign Publishing Agreement with Ifland

SK Telecom is accelerating the expansion of its metaverse platform 'ifland' in Southeast Asia.

On the 4th, SKT announced that it has signed a formal publishing contract for ifland with Malaysia's leading telecommunications company CelcomDigi Berhad and the Philippine IoT platform company Cherry.

SKT will collaborate with CelcomDigi and Cherry to provide a locally optimized metaverse platform and will oversee services across all global regions. CelcomDigi and Cherry will focus on ▲local brand partnerships ▲localized marketing ▲primary customer support in their respective regions.

Within this year, AI features will also be introduced to ifland. Examples include the 'Social AI agent,' an AI NPC optimized for local languages and cultures, and the '3D AI Studio,' which uses generative AI to create 3D items and spaces tailored to each country's culture.

Starting with Southeast Asian countries, SKT plans to discover partners in the Americas and South America, focusing on the synergy between metaverse and AI. Through this, ifland will be expanded into a 'global AI metaverse' service that provides a seamless experience even when accessed from countries with different environments.

Additionally, within the first half of the year, SKT plans to enhance the global user metaverse experience by adding support for languages such as Malay, Indonesian, Hindi, and Spanish, and by introducing a curation feature that recommends content tailored to customer characteristics by access region.

Yang Maeng-seok, head of SKT's Metaverse CO, said, "Malaysia and the Philippines are among the important markets for ifland's global expansion," adding, "Through cooperation with local publishers and the introduction of AI, we will transform into a 'global AI metaverse.'"