Nongshim Kellogg's Increases Cup Cereal Quantity Without Price Change... "Counteracting Shrinkflation"

Increased Quantity from 30g to 40g for 4 Types Including Corn Frost

Nongshim Kellogg increased the weight of its 'cup cereal' products while maintaining the price.

On the 3rd, Nongshim Kellogg announced that it would increase the weight of four types of cup cereals?'Corn Frost', 'Chex Choco', 'Fruit Ring', and 'Almond Flake'?from the existing 30g to 40g without changing the price.

The price remains the same as before at 1,900 won (based on convenience stores), while the weight increased by 33%, lowering the price per gram from 63.3 won to 47.5 won, a reduction of about 25%. Nongshim Kellogg will begin sequential sales nationwide through large supermarkets, convenience stores, and online shopping malls starting mid-month.

A Nongshim Kellogg representative said, "As the trend of 'Geogeuikseon' (巨巨益善) is emerging among consumers feeling the burden of high prices, we decided to increase the cup cereal weight to provide consumers with high satisfaction at a reasonable price. We will continue to prioritize consumer satisfaction and strive to offer practical benefits."