Artist 'Jennie' Re-signs Model Contract for 6 Consecutive Years
"Leading the Spread of Seoul Beauty Culture"
Amorepacific's premium cosmetics brand Hera announced on the 1st that it has renewed its contract with Jennie as a model for six consecutive years. Hera selected global icon Jennie as a new model in early 2019 and has maintained their relationship for six years.
Hera has established 'Seoul Beauty' as the foundation of its brand. Focusing on the unique and dynamic beauty of Seoul, the company’s mission reflects the intention to "reinterpret Seoul Beauty into a more diverse expression of individuality and spread it worldwide."
Jennie is an artist who confidently expresses her unique personality across various fields such as music, fashion, and entertainment. Hera conveys its brand philosophy and story in an original way together with Jennie, drawing inspiration from her distinctive character to present sophisticated visuals and develop diverse campaigns, creating synergy.
The flagship products include the 'Black Cushion Foundation,' which has surpassed 10 million units in cumulative sales, and the 'Silky Stay Custom Match Foundation,' offering customized shades with 125 color options. Hera plans to accelerate its global business expansion alongside Jennie, leveraging these key products.
A Hera representative said, "Jennie is the most ideal persona and partner in spreading Hera’s beauty philosophy and values to customers worldwide," adding, "we are delighted to continue our relationship with Hera."
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