Gangjin-gun Operates Live Commerce at Jeolla Byeongyeongseong Festival Venue

NS Shopping's 'Enrabang' and Local Festivals Anticipate Short but Powerful Dream Collaboration

Discount Sales of Signature Foods like Gangjin Hanwoo at Festival Venues

Gangjin-gun, Jeollanam-do announced on the 29th that it will conduct a live broadcast selling Gangjin's representative specialty products at the Jeollabyeongyeongseong Festival site through a collaborative broadcast with NS Home Shopping's Enrabang.

This broadcast, held at the festival site via NS Home Shopping's live commerce platform Enrabang, offers an introduction to the Byeongyeongseong Festival along with special discounted deals on representative foods such as Korean beef bulgogi, Hopyeong rice, and Sebal octopus.

The 2023 Jeolla Byeongyeongseong Festival last year [Photo by Gangjin-gun]

To commemorate this broadcast, the county is holding an event where a 20% instant discount coupon, valid for one day only on the 29th, will be given on NS Home Shopping’s mobile platform. Additionally, viewers who purchase and verify their purchase during the broadcast will be entered into a draw to win 2 kg of rice barley for 20 people. Those who answer quizzes related to Gangjin-gun will have a chance to win barley gimbugak (5 pieces) for 10 people, and 10 active participants during the broadcast will be selected by lottery to receive a Shinsegae gift certificate worth 5,000 won.

When applying the 20% discount coupon during the festival event, various specialty products can be purchased at exceptional prices: Korean beef bulgogi (500g) for 14,900 won, sirloin (400g) for 25,900 won, rice barley (2 kg) for 18,990 won, and three Sebal octopuses (over 40 cm) for 19,900 won.

The broadcast will be held for 60 minutes from 1 PM to 2 PM on the opening day of the Jeollabyeongyeongseong Festival, the 29th, and can be viewed on the NS Home Shopping mobile app under the ‘Enrabang LIVE’ tab.

Gang Jin-won, the county governor, said, “We offer a special opportunity to enjoy Gangjin-gun’s representative spring festival, the Jeollabyeongyeongseong Festival,” and added, “We hope you choose Gangjin’s specialty products prepared at special prices amid the excitement of the festival through NS Home Shopping’s Enrabang.”