Kumho Tire announced on the 28th that the company logo will be placed on the lower back of the new uniform top released by the domestic football club Jeonbuk Hyundai Motors.
Jeonbuk Hyundai, founded in 1994, celebrated its 30th anniversary this year and unveiled a special new retro uniform. They plan to wear this uniform five times during home games, including the Hyundai Derby on the 30th. This season, Kumho Tire will expose its tire brand on LED boards, fixed boards next to the goalposts, and the homepage during league matches held at Jeonbuk Hyundai's home stadium.
They will broadcast new LED advertisements featuring Inobuy, a recently launched tire brand dedicated to electric vehicles. Customer invitation programs and various promotional activities will also be prepared within the stadium. Kumho Tire has official sponsorship contracts with Italy's AC Milan, Germany's Bayer 04 Leverkusen, and England's Tottenham Hotspur.
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