Bentley Seoul, the official dealer of the British luxury car brand Bentley Motors in Korea, began a luxury lifestyle fair on the 28th at Bentley Tower in Dongdaemun-gu, Seoul. The event, held in collaboration with Hyundai Department Store, is themed "Quiet Luxury." It is a four-day boutique pop-up event featuring high-end brands located in the department store such as Acqua di Parma, Akris, Bally, Astier de Villatte, and Canali. On the 4th floor Experience Lounge, a limited edition model, the Bentley Continental GT Korea Limited Edition, created through a collaboration between Bentley Mulliner Bespoke and Korean artists, is on display. Visitors can participate in docent tours. The event also offers brand experience and test drive programs for customers, along with brand-specific events and social media (SNS) promotions.
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