Coway, Triple Crown Winner of Brand Power in Korean Industry's Environmental Appliances

Water Purifier No.1 for 26 Consecutive Years, Air Purifier No.1 for 22 Consecutive Years, Bidet No.1 for 22 Consecutive Years

Coway announced on the 28th that it ranked first in the water purifier, air purifier, and bidet categories in the ‘2024 Korea Industry Brand Power (K-BPI)’ survey conducted by the Korea Management Association Consulting.

The Korea Industry Brand Power (K-BPI) is an index that measures the influence and recognition of each brand by conducting consumer surveys on domestic products and services closely related to consumer life. Representative brands for each industry sector are selected through individual interviews and other methods with approximately 12,000 consumers nationwide.

Coway Noble Air Purifier

In this survey, Coway ranked ▲first place in the water purifier category for 26 consecutive years ▲first place in the air purifier category for 22 consecutive years ▲first place in the bidet category for 22 consecutive years. In the water purifier category, the Icon series, including the ‘Icon Water Purifier 2’ and ‘Icon Ice Water Purifier,’ received excellent evaluations for their ultra-compact size, hygiene, and convenience features.

In the air purifier category, the ‘Noble Air Purifier 2,’ which leads the premium air purifier market with its architectural design and purification performance, received positive responses. In the bidet category, the Lululu Bidet, which excels in ease of hygiene management, garnered favorable evaluations.

A Coway representative said, “Thanks to the high trust and support from our customers, we have been able to establish an unrivaled number one brand position by being recognized for our value over a long period.” He added, “As a representative brand symbolizing the history of eco-friendly home appliances, we will take the lead in developing innovative products and services that contribute to a better daily life for our customers.”