HD Hyundai 'Dibellon' Wins iF Design Award Main Prize

From Products to Services... 2 Consecutive Years of Awards
"New Brand Establishment... Recognized for Influence and Differentiation"
"Roadmap Development... Fostering Differentiated Brand Assets"

HD Hyundai Infracore announced on the 28th that its construction machinery brand 'DEVELON' won the main award in the Branding (Product & Service) category at the German 'iF Design Award 2024.'

The iF Design Award is considered one of the world's top three global design awards alongside Germany's 'Red Dot' and the United States' 'IDEA.' This year, approximately 11,000 entries from 72 countries competed. HD Hyundai Infracore's DEVELON received the design award for the second consecutive year, following last year's product category winner, the 10-ton bulldozer (model name: DD100).

Products and promotional materials produced in accordance with the Dibelon branding guide.
[Photo by HD Hyundai Infracore]

The company explained that to establish DEVELON's unique brand identity, they created consistent branding standards by applying the visual symbol 'Onward Graphic.' They applied DEVELON's distinctive brand identity to various promotional materials, content, and product exteriors, all elements of customer communication.

A company representative said, "We have solidified the newly launched 'DEVELON' brand identity as of January last year," adding, "We received high scores in the Impact and Differentiation categories."

Advertising banner featuring the Develon brand identity. [Photo by HD Hyundai Infracore]

The DEVELON Onward Graphic embodies HD Hyundai Infracore's vision of "creating a better future through continuous innovation." The main color, 'DEVELON Orange,' represents the inheritance of accumulated brand assets and the meaning of new challenges based on them.

A company representative stated, "We are doing our best to build DEVELON's unique brand roadmap," and added, "We will nurture differentiated brand assets that match the world's top-level construction equipment technology."

HD Hyundai Infracore plans to actively promote the DEVELON brand to European customers by participating in the construction machinery exhibition 'INTERMAT 2024' held in Paris, France, at the end of next month.