The Gyeonggi Tourism Organization signed a Memorandum of Understanding (MOU) on the 27th with 'Hanyumang (韓遊網)', the largest online travel platform specializing in Korean travel in China.
Hanyumang is the largest online platform in China that provides information related to Korean travel for individual independent travelers and specializes in developing and selling Korean tourism products.
According to this MOU, the two organizations will cooperate in various fields including ▲joint marketing to attract Chinese tourists during peak travel seasons ▲development and promotion of new high-value tourism products utilizing Gyeonggi Province's diverse tourism resources ▲promotion of Korea-China tourism exchange cooperation in line with the recovery of international tourism ▲and ESG practices for the sustainable development of the tourism industry in both countries.
Jo Wonyong, President of the Gyeonggi Tourism Organization (left), is shaking hands with Wang Junlin, CEO of Hanyumang, after signing an MOU on the 27th.
The Gyeonggi Tourism Organization will especially launch joint marketing through the Hanyumang website and mobile app starting at the end of this month in line with this agreement.
In particular, linking with the Pyeonghwa Nuri Camping Site, which the Gyeonggi Tourism Organization took over for direct management from April 1, it will develop and release for the first time a camping experience travel product targeting Chinese tourists in northern Gyeonggi.
Jo Wonyong, President of the Gyeonggi Tourism Organization, said, "Since China, the world's largest outbound tourist market, fully reopened overseas travel last August, countries around the world have been competing to attract Chinese tourists. Gyeonggi Province will also actively strive to expand the attraction of Chinese tourists by continuously discovering and commercializing tourism resources with differentiated competitiveness, including DMZ tourism resources, seasonal specialized tourism resources, trendy cafes, and unique local foods."
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