In the sales market, 'station area' is considered a representative steady seller. This is because of the high preference among consumers due to the convenience of easy access to the station. The same applies to the commercial facility sales market. Large-scale floating populations using the station can be absorbed as demand, and as infrastructure expands around the station, the value rises, allowing for potential capital gains.
In fact, station area commercial properties enjoy high popularity in the sales market. 'Raemian One Bailey' in Seocho-gu, Seoul, located near Banpo Station on Line 9 and Express Bus Terminal Station on Lines 3 and 9, attracted much attention during the sale of reserved commercial spaces within the complex. Specifically, all six units were completely sold out on the first sale attempt, and a premium of up to 1.2 billion KRW above the bid price sparked a buzz.
Previously supplied mixed-use commercial facilities such as 'Shinpung Station Vista Eco' in Yeongdeungpo-gu and Dongjak-gu, 'Dangsan Station DiMark', 'Yeouido Acro The One', and 'Le West Avenue 767' in Magok District also garnered great interest from consumers primarily due to their station area locations, achieving full sales of all units.
A real estate expert said, "Station area commercial properties can convert the abundant floating population around the station into effective demand, offering higher returns than non-station area commercial properties and lower vacancy risks. Additionally, due to infrastructure expansion from station area development, investors flock to these steady sellers expecting future capital gains."
Meanwhile, commercial spaces within the ultra-station area complex at Boramae Station, a transfer station for Line 7 and the Sillim Line, have been announced for sale, drawing attention. 'Dongjak Boramae Station Present' by Ace DNC Co., Ltd. features an ultra-station area location at Boramae Station and includes a full Daiso building right next to the commercial facility, providing a different level of customer attraction. Notably, the first phase of commercial facilities was 100% sold out, and contracts for the second phase are currently underway, increasing consumer interest.
Dongjak Boramae Station Present is a mixed-use complex combining residential apartments, officetels, and commercial facilities, with the commercial spaces being sold first. It is being developed in Shindaebang-dong, Dongjak-gu, Seoul, with a scale of four basement floors to 20 above-ground floors. The residential apartments and officetels consist of 124 units and 64 rooms respectively, designed mainly for one- to two-person households.
Additionally, the commercial facilities will be located from the first basement floor to the third floor, and the fourth floor will house youth startup support facilities and a health center, among other community-required facilities.
Dongjak Boramae Station Present boasts a convenient transportation environment as an ultra-station area complex just 150 meters on foot from Boramae Station, a transfer station for Line 7 and the Sillim Line. This allows quick access to major business districts in Seoul. For example, from Boramae Station, Yeouido, Gasan Digital Complex, and Yeongdeungpo can be reached within about 10 minutes, Yongsan in 18 minutes, and Gangnam in 25 minutes.
Furthermore, the nearby Sinansan Line, scheduled to open in 2025, is expected to bring additional benefits. A bus stop serving various routes is also located in front of the complex, further enhancing accessibility to major areas in Seoul.
The complex stands out for its abundant rental demand. Given its excellent accessibility to major business districts in Seoul, it can absorb commuting demand to these areas. Nearby are the headquarters of Nongshim, Boramae Hospital, and Dongjak Tax Office, which are expected to attract related workers.
Moreover, news that the franchise 'Daiso' has occupied the entire 'LG Best Shop' building adjacent to the complex in the first half to mid-2023 has raised expectations for increased customer attraction at Dongjak Boramae Station Present's commercial facilities. It is also reported that other franchises are showing strong interest. Additionally, the project is led by Daesin Asset Trust as the implementer and trustee through a loan-type land trust method, ensuring high project stability.
Demand for commercial facilities is also solid. Besides the floating population around Boramae Station, it is easy to attract visitors using nearby Boramae Park and Lotte Department Store. The complex also secures residential demand from about 10,000 households in the Sin-gil New Town area and is located on a corner main road at an intersection, which is expected to further increase effective demand inflow.
Dongjak Boramae Station Present marks the beginning of the Boramae Station area revitalization project promoted by Seoul City, and future value benefits are anticipated accordingly.
Through the Boramae Station area revitalization project, the area around Boramae Station will be rezoned from a third-class general residential area to a neighborhood commercial area. As a public contribution facility due to the zoning upgrade, the fourth floor will be expanded with community-needed facilities such as a health center and startup support facilities. Therefore, upon project completion, it is expected to realize a compact city with close proximity between residence and workplace, featuring newly established various living infrastructures, raising expectations.
Dongjak Boramae Station Present applies differentiated designs befitting its excellent location and future value.
The complex will offer compact spaces specialized for one- to two-person households, and notably, the officetels will introduce rare 1.5-room and two-room layouts in the area. Additionally, landscaping such as urban rest areas and specialized exterior designs will be applied within the complex to enhance its symbolic value.
A sales official said, "The area around Boramae Station is gaining attention for its convenient access to major business districts in Seoul, continuously attracting commuting demand. As we plan to introduce a landmark representing the Boramae Station area, which is becoming a key point in the southwestern part of Seoul, we ask for continued interest in the upcoming schedule."
The model house for Dongjak Boramae Station Present is located on Singil-ro in Yeongdeungpo-gu.
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