[Today's New Arrivals] Binggrae 'Together Mat Milk' Launches and More

Starbucks, Pistachio Cream Cold Brew
Lotte Chilsung Beverage, Pepsi Zero Sugar Pineapple Flavor
Lotte Hotel, Special Dinner Course for Chef Pierre Gagnaire's Visit to Korea

Introducing new products unveiled by the distribution industry on the 27th.

Binggrae launches 'Together Milk Flavor' to celebrate the 50th anniversary of Together and Banana Flavored Milk

Binggrae is launching a new product, ‘Together Milk Flavor,’ to commemorate the 50th anniversary of Together and Banana Flavored Milk. Together Milk Flavor is a processed milk product born from the combination of Binggrae’s steady seller Banana Flavored Milk and Together. Through systematic product design, it captures the savory and subtle taste of Together in a milk bottle. With a high milk content of 78%, it emphasizes a smooth and rich flavor, faithfully recreating the taste of Together that is favored by all age groups. Additionally, the product packaging design applies the design of the Together product, enhancing the significance of the 50th anniversary of both brands.

Starbucks reveals new April products including Pistachio Cream Cold Brew

Starbucks Korea introduces the visually striking green ‘Pistachio Cream Cold Brew’ for April. This beverage blends the savory flavor of pistachio cream with rich cold brew coffee. Also returning in a lighter version is the ‘Light Pink Grapefruit Fizzio.’ The ‘Light Pink Grapefruit Fizzio’ is a lighter version of the Pink Grapefruit Fizzio, which was launched in 2018 and loved by many, featuring a 60% reduction in sugar and calories compared to before. Alongside these drinks, new food items are launched, including the vibrantly colored ‘Pistachio Pink Roll’ and the ‘Chicken & Mushroom Melting Cheese Sandwich,’ perfect for a light spring picnic.

HiteJinro collaborates with KANGOL to produce ice bag special pack

HiteJinro is collaborating with global fashion brand KANGOL to mark the start of the semester season with ‘Terra.’ They are producing an ice bag special pack suitable for university MTs and spring outings. The ice bag features a special logo combining Terra’s inverted triangle logo and KANGOL’s kangaroo logo, and it can also be used as a tote bag, making it highly practical. It will be available in two types: packs containing 12 cans and 24 cans of 355ml beer, starting from the fourth week of March at major supermarkets nationwide. Additionally, 500ml bottled beers sold at regular restaurants and pubs will include a ‘Hidden Lucky Label.’ From April, Terra featuring the KANGOL logo will be available, with the hidden label applied to only 1% of the stock, adding an element of fun in finding it. HiteJinro also plans to link on-site events. Furthermore, four collaboration goods featuring Terra and KANGOL logos, such as a kangaroo opener and one-shot glass, will be released for use in commercial districts.

Lotte Chilsung Beverage launches Pepsi Zero Sugar Pineapple Flavor

Lotte Chilsung Beverage introduces ‘Pepsi Zero Sugar Pineapple Flavor,’ a zero-calorie carbonated drink with a sweet and refreshing pineapple scent. This product allows consumers to enjoy the sweet and tangy pineapple flavor along with the sparkling refreshment of carbonation without sugar and calories. Pepsi Zero Sugar Pineapple Flavor is available at major supermarkets, convenience stores nationwide, as well as online through Lotte Chilsung Beverage’s official direct mall, ‘Chilsung Mall.’

Lotte Hotel offers special dinner course for Chef Pierre Gagnaire’s visit to Korea

‘Pierre Gagnaire Seoul,’ the French restaurant at Lotte Hotel Seoul, will offer a special dinner course from March 28 to April 1 during Chef Pierre Gagnaire’s visit to Korea. Chef Gagnaire will spend about an hour from 7 PM greeting customers and taking photos together to engage with guests. Chef Gagnaire was ranked first in the ‘Best Chef’ survey conducted by the leading French culinary magazine ‘Le Chef,’ targeting Michelin-starred chefs. Known as the Picasso of the culinary world for his vibrant plating and unique creativity, this special dinner course features a harmonious blend of various seafood and spring herbs, allowing diners to fully experience the harmony of the sea and spring scents in their mouths. The price is 300,000 KRW per person, with an additional 200,000 KRW for a total of five wine pairings.