"Bring Unworn Kolon Sport Clothes to Stores"...Used Goods Purchase Begins

Purchasing Used Products Online and at 13 Offline Stores

Kolon Industries FnC Division (Kolon FnC) announced on the 25th that its outdoor brand Kolon Sports will start purchasing used products offline following its online efforts.

Since 2022, Kolon Sports has been selling used products through 'OLO Relay Market,' Kolon FnC's exclusive online platform for secondhand transactions of its own brands. The plan is to expand this service to offline stores to increase customer accessibility.

A used product collection box installed at the Kolon Sports Munjeong Direct Store.
[Photo by Kolon FnC]

When customers visit a Kolon Sports store with used products, they can check the eligibility and purchase price based on the used product purchase criteria and then apply for the purchase of the used items. Within 2-3 business days after application, customers will receive e-KOLON points that can be used at Kolon Sports stores and Kolon Mall.

The used product purchase application has been piloted since the 22nd at 13 stores nationwide, including the Kolon Sports flagship store in Hannam, Sotsot618, Munjeong direct store, and Jeju Sotsot Rebirth. After the pilot operation, the service will be gradually expanded to other Kolon Sports stores.

Kim Jeong-hoon, Executive Director overseeing Kolon Sports, said, "The offline expansion of used product purchasing is also a project that embodies the brand's philosophy toward the environment," adding, "We want to offer an opportunity for more customers to participate directly and recall the meaning of eco-friendliness through offline touchpoints."

Meanwhile, OLO Relay Market is Kolon FnC’s own brand secondhand trading platform, officially launched in July 2022 in partnership with Madeleine Memory, a startup operating the brand resale solution 'Relay.' Currently, Kolon Sports, Lucky Chouette, Cambridge Members, Series, and LACODE are participating in OLO Relay Market. Since its launch, over 17,000 items have been purchased, with a sales rate approaching 85%.