[Cosmetics Review] How Far Have You Tried Eyelash Nutrients?

Dr. Bang Giwon 'Nursing Serum for Lash and Brow'
Protect After Perm and Extension Procedures
Provides Nutrition... Prevents Hair Loss and Shedding
Eyelashes Are Hair Too... Strengthens Roots
Tear-like pH Ingredients, No Eye Stinging

These days, many consumers are getting ‘eyelash perms’ or ‘eyelash extensions’ that make their eyes look sharper, especially as they want to freshen up for spring. The reason for getting perms or extensions to lift drooping eyelashes is convenience.

The effects of perms or extension procedures last for about 2 to 3 months. Applying eyelash nourishing serum properly helps prevent eyelash loss by supplying adequate nutrients, which is known to be much better for eyelash health. In the past, beauty tools like eyelash curlers and mascara were used daily to lift and fix eyelashes, but this was inconvenient. Also, frequent use of curlers and mascara often caused sensitive skin or eyelash loss.

The cosmetics industry considers eyelashes as part of hair. Just like hair, applying nourishing serum to supply proper nutrients is explained as essential to prevent loss. Especially since eyelashes, like hair, go through cycles of growth and shedding, supplying nutrients during the growth phase to strengthen the roots can be the secret to maintaining healthy eyelashes.

For these reasons, consumers have paid attention to eyelash serums made by hair loss shampoo brands. A representative example is Dr. Bang Giwon’s ‘Nourishing Serum for Lash and Brow,’ which contains the highly concentrated nourishing essence used in hair loss shampoos.

According to Dr. Bang Giwon, one of the ingredients in the product, biotin, is a type of vitamin B7 also known as the ‘hair loss vitamin.’ It helps produce keratin, the main component of hair, making eyelashes and other hair stronger. Another ingredient, caffeine, increases blood flow to hair follicles and reduces the production of dihydrotestosterone (DHT), which helps prevent hair loss. DHT is known as a major factor threatening hair follicles. Caffeine also stimulates the activity of follicle cells, aiding the growth of eyelashes and other hair.

A ‘pro tip’ when applying the product to eyelashes is to first use the rounded tip at the front to evenly coat the serum on the eyelashes, then comb and lift them. The serum is composed of a pH similar to tears, so it rarely causes eye irritation. With consistent application, you can feel that your eyelashes fall out less and become stronger than before.