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DL E&C's 'Brand Guidelines' Sweep Top 3 Global Design Awards

DL E&C has consecutively won awards at the world's top three design awards.


DL E&C's 'Brand Guidelines' Sweep Top 3 Global Design Awards 'Our Creed' (left) and 'Lifestyle Builder' / Image courtesy of DL E&C


DL E&C recently announced on the 20th that it received main awards at the German 'iF Award' for its brand guideline 'OUR CREED' and the construction record book 'Lifestyle Builder,' which documents the development process of 'Acro Seoul Forest.'


OUR CREED secured the main award in the 'Brand Guideline & Design Strategy' category at the iF Award, following last year's wins at the 'Red Dot Design Award' and the 'IDEA Design Award,' thus sweeping all three of the world's major design awards. DL E&C stated that achieving a grand slam in this category is highly unusual.


OUR CREED is a brand guideline reflecting the brand management philosophy and design strategy of DL E&C's residential brands 'Acro' and 'e-Pyeonhansesang.' It includes an extensive set of 3,562 detailed design guidelines.


Lifestyle Builder was honored in the 'Book' category. It is a book documenting the project journey of Acro Seoul Forest, a landmark in Seongdong-gu, Seoul. The book contains the values and know-how of the high-end residential environment established by DL E&C. This is the first time a construction record book has received a main award in the book category at the iF Design Award.


A DL E&C representative said, "Customers will be able to experience DL E&C's differentiated design solutions and brand philosophy, recognized on the global stage," adding, "We will continue to showcase innovative brand philosophy and design competitiveness at various customer touchpoints based on a higher level of quality."


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